While beauty ideals are evolving, the fact remains that the cultural obsession with youth means that many women find themselves considering the social implications of going gray, rather than just their own volition. But while quarantining at home, they grew it out and it gave them a chance to realize how beautiful their natural roots are.”
“Usually once a woman sees a little gray, they head straight to the salon. “The lockdown definitely helped encourage women,” says Jack Martin, the go-to colorist for seamless gray hair transitions, of silver strands being idolized rather than stigmatized. Between the global pandemic hindering visits to the hair salon and a seismic shift in the culture, many women are contemplating transitioning to gray hair instead of concealing it.
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